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Kelly Daniels, a Recruitment Specialist from our Chicago office, shares some of her own interesting interview tactics after watching an episode of “The Job Interview.” While flipping through channels, I discovered a TV show called “The Job Interview.”  This show helps companies to identify qualified candidates and showcases the interview process for various positions. I was quite impressed that CNBC aired a program so  real  and related to what I do as a recruiter. “The Job Interview” offers a great way to learn how organizations interact with job seekers and examines the process a company may use.  It also illustrates which industries are hiring talent, and provides insights into pay rates offered. Some hiring managers’ ideas were very creative.  For instance, one had each candidate walk into a room in which no chair was provided for them. The idea was to observe how candidates responded to an uncomfortable situation.  Did they find a chair for themselves?  Stand?  Circle uncomfortably?  It provided insight into candidate reactions, problem solving, and the ways individual responses may influence an ability to succeed in specific positions. This reminded me of interesting interview tactics my colleagues and I have adopted or witnessed on-the-job: Read complete article here: http://superiorgroup.com/inside-the-interview
Pricing Careers Weekly  is a collection of pricing jobs,  resources,  thought leadership, news and professional development events for pricing professionals. Edition Sponsor: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs - Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™). Click a link below to learn more... Customer Value Modelers™ Certification Change Agent in Pricing™ Certification Advising Services eBooks on Pricing Pricing Books   Featured Jobs Manager, Pricing & Analytics |  Tiffany & Co. Location:  New York City, NY, US Seniority:  Mid-Senior level Click here for more     Program Manager, Global Pricing Ops Location:  San Jose, CA , US Seniority:  n/a Click here for more     Manager, Pricing Data Systems Location:  San Francisco , CA , US Seniority: Mid-Senior level Click here for more       Events and  Resources   Seminar: Jump on the roller coaster! Dynamic Pricing with UBER | University of Portsmouth Date:  Wed, 14 March 2018 at 17:00 – 18:30 GMT Location:  University of Portsmouth, Richmond Building, Portsmouth PO1 3DE, United Kingdom Join us on 14 March to hear from Fred Jones, UBER, Head of Cities, UK and Ireland and Dr Giampaolo Viglia, Reader, University of Portsmouth discuss the new trends in dynamic pricing, and learn how these mechanisms can drive revenue maximisation. Our regular #BusinessTalk seminars offer the chance to hear speakers from academia and industry share their latest insights into business thinking. They are also an excellent opportunity to network with peers from the local business community. #BusinessTalks are free of charge, are open to everyone and refreshments are provided.   Webcast: Pricing Strategy Execution With Certainty 20-March | PPS and Navdeep Sodhi Date: March 20, 2018 Time: 10:00 am Eastern Changes in the external environment are inevitable. Companies react by rushing into strategic initiatives to defend revenues or grow profits only to realize that pricing execution is a bottleneck. Whether entering new markets — digital or traditional, major recalls, mergers or acquisitions, large-scale reorganization, or breakthrough technology, companies need be ready for unexpected pricing challenges. Rather than yield price control, companies should inspect and validate their pricing operations prior to launching any major initiative. We will discuss how price and profit are dependent not only on external causes but also on the company’s internal operations and readiness for any eventuality. We will discuss a step-wise approach AARTI TM to help prepare your pricing operations for successful deployment. Attendees will learn how to: Assess challenges and perception gaps Analyze the source and size of challenges Recommend a prioritized plan to improve trust and speed to value capture Train key stakeholders to understand shared objectives as well as their own roles and responsibilities to… …Implement with certainty.   European Pricing Summit 2018 | Finance iQ Date:  April 16-18, 2018 Location: TBD in London, England The advent of disruptive technology, growth of e-commerce and increasing competition from global markets are just a few of the reasons why leading companies are spending time and money to develop a pricing strategy that works. Many pricing leaders are wondering what direction to take their pricing strategy in and want to benchmark with other organisations to decide what is the most profitable option. But KPIs and pricing models are almost always confidential, and the majority of organisations are unwilling to disclose the facts and figures that the industry needs. The industry has a dilemma where practitioners want to have insights on new developments in strategies, but they are usually subject to commercial secret. Given this situation, IQPC will be launching a limited-access, confidential mentoring panel as part of our European Pricing and Commercial Excellence Summit to enable our clients to obtain first-hand tips from our mentors to assist them in creating the most profitable pricing strategy.   29th Annual Spring Pricing Workshops & Conference | PPS Date:  May 1-4, 2018 Location:  Loews Chicago O’Hare Rosemont Hotel in Chicago, IL We are excited to announce we’ll be in  Chicago, IL  for our  29th Annual Spring Pricing Workshops & Conference May 1-4, 2018! You can register now and take advantage of our  Early Bird Offer (Buy 2 Get 1 Free, expires March 23rd).   Certification: Change Agent in Pricing (CAP™) The CAP™ certification is a one-day or two-day formal certification program on the change management and the change leadership processes related to value and pricing projects. During this program, participants will learn: To recognize the need for change leadership in pricing projects. To design a powerful change management toolbox for their pricing projects.   Book: 8 Keys to Price Optimization Summary: Price optimization enables companies to move beyond cost-plus pricing and determine the range of prices that could be charged for a variety of customers and products. Price optimization can increase current operating income by 1 to 4% of sales, which in many cases will translate into a 20 to 50% increase in operating income. The most sophisticated optimization models available utilize highly sophisticated statistical tools and often, big data. You can buy pricing software that uses those sophisticated tools to help increase your profits. However, that pricing software can be expensive. The good news is that you can improve your profitability with somewhat simpler tools and using smaller data sets. This e-book will help you get started.   VIDEO: How To Build The Ultimate Professional Resume: Video Tutorial and Template | Andrew LaCivita Join career expert and award-winning author Andrew LaCivita as he teaches you exactly how to write a resume that gets you noticed. Check out how to build the ultimate professional resume: video tutorial and template! Watch video here: How To Build The Ultimate Professional Resume: Video Tutorial and Template - YouTube .   PAPER: Pricing ROI, Pricing Capabilities and Firm Performance | Journal of Revenue and Pricing Management ABSTRACT Pricing is not only an important activity but frequently also a very important expense for industrial companies. In this short article we examine whether an improvement in measuring the return from pricing (pricing return on investment (ROI)) leads to an improvement in pricing capabilities and firm profits. The answer to this question is not trivial: performance measurement is costly and could, at least in theory, reduce performance. We survey 166 marketing and pricing managers from business-to-business companies globally and find that the effectiveness of pricing ROI measurement is positively related to firm performance only if pricing capabilities are well developed. This article offers two contributions: it explores the concept of pricing ROI, and it documents a positive link between pricing ROI and firm performance. To the ongoing debate on antecedents of pricing capabilities this research thus adds a further, so-far unexplored, perspective.   Pricing News & Discussion Pricer’s Points: Is dynamic pricing good for restaurants and hotels? | Linchi Kwok According to the theories in classical economics, an equilibrium price of a product will be reached in a free market when supplies meet demands. When supplies remain stable, an increase in demands will result in a higher selling price for the product. Restaurants and hotels offer service products that are perishable in nature (e.g., restaurant […]   Tags:  Airbnb ,  Customer Segmentation ,  Dynamic Pricing ,  food pricing ,  Hotel Pricing ,  Menu Pricing ,  Price Changes ,  Price Optimization ,  Price Setting ,  Pricing Model ,  Pricing Strategy ,  Pricing Technology ,  Restaurant Pricing ,  Revenue Management ,  Segmentation , Willingness to Pay   Price watchdog targets rising health costs | SWI The growing expenses related to healthcare in Switzerland is a major concern for the price watchdog, who has called for more transparency in the sector. Speaking at the annual media conference of the federal cost oversight officeexternal link in Bern on Friday, Stefan Meierhans unveiled a new websiteexternal link outlining the cost of 20 common […]   Tags:  Drug Prices ,  Drug Pricing ,  Premium Pricing Strategy ,  Price Gouging ,  Price Increases ,  Price Negotiations ,  Price Setting ,  Price Transparency ,  Pricing Backlash ,  Pricing Policies , Strategic Pricing ,  Transparent Pricing     How TodayTix Is Changing The Way Millennials Get Theater Tickets | Popdust TodayTix even offers last minute discounts and exclusive lotteries for the most sought after (and expensive) shows in nine major cities around the US. They also have full price tickets available anywhere from same-day to more than a month in advance for all the top productions on (and off) Broadway and across the States. Since […]   Tags:  Dynamic Pricing ,  Pricing Model ,  Pricing Strategy ,  Ticket Pricing     Customer complaints about skyrocketing electric bills prompt state review | BDN Maine “I’ve never ever had a bill over $150, and that was [with] electric heat in the dead of winter,” Jacob Johnson of Tenants Harbor wrote in a Feb. 15 post on the Midcoast Message Board Facebook page. He said his CMP bill had more than doubled to $367 a month. The PUC receives complaints every […]   Tags:  Dynamic Pricing ,  Electricity Pricing ,  energy pricing ,  Price Gouging ,  Price Increases ,  Pricing Backlash ,  Pricing Model ,  Pricing Policies ,  Pricing Strategy ,  Pricing Technology   Is personalized pricing the future of shopping? [Video] | Chicago Booth Review Many of us have noticed that marketing is getting more personal—but can companies target us on an individual level, not only with messaging but also with pricing? And if they can, would it be unfair to charge two people different prices based on their personal data? Or would personalized pricing mean a greater pool of […]   Tags:  Behavioral Psychology ,  Dynamic Pricing , Price Setting ,  Pricing Model ,  Pricing Psychology ,  Pricing Strategy ,  services pricing ,  Willingness to Pay   Toilet Paper Shortage Strikes Taiwan Amid Pricing Panic | The New York Times TAIPEI, Taiwan — Across Taiwan’s major cities, consumers are in a near panic over a shortage of one of modern life’s basic necessities: toilet paper. From Taipei in the north to Tainan in the south, retailers are having difficulty keeping it on their shelves, as reports of imminent price increases have sent consumers rushing to […]   Tags:  Premium Pricing Strategy ,  Price Gouging ,  Price Increases ,  Price Setting ,  Price Transparency ,  Pricing Backlash ,  Retail ,  Strategic Pricing ,  Willingness to Pay   Airlines’ Latest Sneaky Trick: Charging Passengers According to Who They Are, Not Where They’re Flying | Inc.com Yes, even more than they do now, if you’re flying in economy. You see, the airlines have realized that technology can personalize so much. So, as Travel Weekly reports, they’re looking at so-called dynamic pricing and wondering whether to take it to personalized extremes. The idea is to use tech that personally identifies everyone who comes […]   Tags:  Airline Ticket Pricing ,  Dynamic Pricing ,  Ecommerce ,  omnichannel retailing , Price Discrepancies ,  Price Discrimination ,  Pricing Backlash ,  Pricing Model ,  Pricing Technology ,  Retail     Man goes on a $1,635 Uber ride through several states | WCPO Cincinnati, OH According to the NJ.com report, Bachman passed out in the passenger seat of a 2011 Honda Odyssey, hours into his costly journey home. When he awakened, instead of just getting out and be stranded in the middle of no where, he decided to keep going. “I just woke up,” Bachman told NJ.com. “And I’m thinking, ‘Why the […]   Tags:  Dynamic Pricing ,  Predatory Pricing ,  Price Discrepancies ,  Price Discrimination ,  Price Gouging ,  Price Setting ,  Price War ,  Pricing Backlash ,  Pricing Model ,  Pricing Strategy ,  Pricing Technology ,  services pricing ,  Surge Pricing ,  taxi pricing ,  Uber   Pricing News LinkedIn Group Join over 5,000 of your peers in our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures.   Cartoons and Quotes   “Pricing is the moment of truth – all of marketing strategy comes to focus on the pricing decision.”      – Raymond Corey  
However, DDP will lead to a zero-sum optimization in today’s market conditions. A.T. Kearney anticipates that DDP will lead either to a zero-sum optimization (as every market player feels forced to adopt DDP) or even to a strong increase in destructive price competition and consumer distrust. Here’s why: Automatic price matching means instant retaliation. Retailers believe they can grab some share by heavily discounting a hot item. But if all major players are matching within minutes or hours, no seller gains anything because punishment is immediate. A DDP market test (Figure II) in a highly competitive industry revealed that after a price adjustment, prices are matched within two hours; price declined by 50 percent in less than 48 hours, and, hence, drove a loss for all players. Evidence suggests that in an automatic price-matching world, prices are aligned across all major markets (as shown in a previous post). Figure II – Immediate punishment - game theory at work Automatic price matching is not perfect. If automatic price matching was perfect, most players would quickly abandon price-aggressive moves because they would always lose. However, matching and sustaining large-volume online price scans over thousands of SKUs across multiple web sites for different geographies and numerous times a day is easier said than done (even for a short list of Key Value Items). Smart competitors could still blind retailers and/or feed false pricing information using the trace of large volume scans on their web logs. One does not need the famous Turing test to spot price matching robots (as evidenced in Figure III). DDP drives consumers to aggregators and hurts brand power / stickiness for companies. In the past, consumers were forced to live with price differentiation for perishable inventory such as hotel rooms and airline seats. Consumers fought back by routinely using aggregators / price comparison sites like booking.com because those sites give them at least an illusion of price transparency. Now aggregators dominate the global customer interfaces in the travel industry and their growing loyal customer base and brand power is challenging legacy travel providers. DDP is already making price trackers like Keepa.com (which focuses only on Amazon) quite popular. Customers don’t like price differentiation. A recent survey by Rogator showed that if Amazon differentiated prices depending on whether the customer uses a PC or a smartphone, 54% of Amazon customers and 81% of non-Amazon customers said this would be a reason to stop buying from Amazon. But even if prices “only” change over time and are not differentiated by customer, the question remains: Is the kind of random pricing illustrated in Figure IV the price and brand image you want? Read complete article here: Digital Dynamic Pricing - "Dark Side of the Force"? | LinkedIn .
Pricing Careers Weekly  is a collection of pricing jobs,  resources,  thought leadership, news and professional development events for pricing professionals. Edition Sponsor: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing processes. SPS was formed by Scott Francis in 2005 with a vision of enabling B2B clients to build sustainable strategic pricing capability to significantly improve their profitability. By providing flexibility in how we serve our customers, SPS consulting enables clients to build sustainable strategic pricing capability and continuous improvement in profitability through better pricing decisions. Click a link below to learn more... Pricing Capability Assessment Pricing Consulting Services Client Case Studies Our Blog About Us   Featured Jobs Manager, Pricing & Analytics |  Tiffany & Co. Location:  New York City, NY, US Seniority:  Mid-Senior level Click here for more     Program Manager, Global Pricing Ops Location:  San Jose, CA , US Seniority:  n/a Click here for more     Manager, Pricing Data Systems Location:  San Francisco , CA , US Seniority: Mid-Senior level Click here for more       Events and  Resources   European Pricing Summit 2018 | Finance iQ Date:  April 16-18, 2018 Location: TBD in London, England The advent of disruptive technology, growth of e-commerce and increasing competition from global markets are just a few of the reasons why leading companies are spending time and money to develop a pricing strategy that works. Many pricing leaders are wondering what direction to take their pricing strategy in and want to benchmark with other organisations to decide what is the most profitable option. But KPIs and pricing models are almost always confidential, and the majority of organisations are unwilling to disclose the facts and figures that the industry needs. The industry has a dilemma where practitioners want to have insights on new developments in strategies, but they are usually subject to commercial secret. Given this situation, IQPC will be launching a limited-access, confidential mentoring panel as part of our European Pricing and Commercial Excellence Summit to enable our clients to obtain first-hand tips from our mentors to assist them in creating the most profitable pricing strategy.   29th Annual Spring Pricing Workshops & Conference | PPS Date:  May 1-4, 2018 Location:  Loews Chicago O’Hare Rosemont Hotel in Chicago, IL We are excited to announce we’ll be in  Chicago, IL  for our  29th Annual Spring Pricing Workshops & Conference May 1-4, 2018! You can register now and take advantage of our  Early Bird Offer (Buy 2 Get 1 Free, expires March 23rd).       Certification: Certified Pricing Professional (CPP) | PPS WHAT IS CPP? The Certified Pricing Professional program is your one-stop solution for addressing many of the pricing problems you may encounter in the conduct of your business. Whether it is price optimization or revenue management, by obtaining advanced knowledge and expertise in pricing, you can set yourself apart from your competition and steer your […]   BOOK: Dollarizing Differentiation Value – A Practical Guide for the Quantification and the Capture of Customer Value Summary: Now is the time to answer that “value” question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a […]   STUDY: Second Thoughts About a Strategy Shift | Harvard Business Review So it was considered a great coup when Emilia’s board announced that Augustín had been recruited as the company’s next leader. His mandate was to radically reinvent an enterprise that seemed to have lost its way in the face of challenges from fast fashion, big-box stores, and e-commerce. Emilia, named for the mother of the […] Tags:  Behavioral Psychology ,  bundling ,  Case Studies ,  Discounting ,  Harvard Business School ,  pricing psychology ,  pricing strategy   PAPER: A Pricing Playbook for Emerging Markets | BCG Pricing in emerging markets—always tricky to manage because of fluctuating inflation rates, shifting interest costs, and volatile currencies—is becoming even harder for multinational corporations (MNCs) to master. These companies face rising competition, from other MNCs in premium niches and from local giants in middle-market segments, that is squeezing MNCs’ profit margins in many emerging markets. […]     Pricing News & Discussion Nestle in Talks to End Supermarket Row as Pricing Pressures Build | US News The spat is the latest sign of tension between retailers and suppliers. Manufacturers like Nestle, Unilever and Procter & Gamble are grappling with changing consumer tastes towards healthier food and independent brands. They try to offset that by selling more higher-priced items, but the retailers are reluctant to put up prices as they face their […] Tags:  candy pricing ,  Chocolate Pricing ,  commodity pricing , Competitor-based pricing ,  Price Increases ,  Price Pressures ,  Retail   Discussion: Personalised pricing could cost you dear | The Times While such strategies persist in used car showrooms and flea markets, they mostly went out of fashion in the developed world a few hundred years ago when fixed prices came along. Some think it started with department stores — Bennetts in Derby in the 18th century or John Wanamaker’s stores in Philadelphia the next. Others […] Tags:  Personal Pricing , Personalized Pricing ,  Price Discrepancies ,  Price Setting ,  Pricing Backlash ,  Pricing Model ,  Pricing Strategy ,  Willingness to Pay   Walmart’s Low-Price Strategy Breaks Down Online | RetailWire Walmart is known for its commitment to low prices, but the company is discovering that shipping the lowest-priced products is making it tough to turn a profit with e-commerce. So, the chain has begun encouraging consumer package goods vendors to provide higher-priced items to sell on Walmart.com. Earlier in February, Walmart eCommerce CEO Marc Lore […] Tags:  Amazon ,  Behavioral Psychology ,  Competitor-based pricing , Dynamic Pricing ,  omnichannel retailing ,  Price Matching Policies ,  Price sensitivity ,  Price War ,  Pricing Backlash ,  Pricing Psychology ,  Pricing Research ,  Pricing Strategy ,  Pricing Technology ,  Report ,  Retail ,  Wal-Mart ,  Willingness to Pay   White House advisers cite USC research as basis for potential drug price reforms | USC News White House advisory council has issued several recommendations for reining in U.S. prescription drug prices and costs, some of which stem directly from the work of the USC Leonard Schaeffer Center for Health Policy and Economics. Voters are increasingly concerned about rising drug prices and health care costs — to the point that two presidential […] Tags:  Drug Prices ,  Drug Pricing ,  Premium Pricing Strategy ,  Price Gouging ,  Price Increases ,  Price Negotiations ,  Price Setting ,  Price Transparency ,  Pricing Backlash ,  Strategic Pricing ,  Transparent Pricing   MultiBrief: Is dynamic pricing good for restaurants and hotels? | MultiBriefs Does dynamic pricing really work? Referring back to the case of Bob Bob Ricard, a follow-up NPR report suggests that dynamic pricing works well for the restaurant. Ever since the restaurant implemented the new strategy, store traffic during the “normal” quietest times has nearly doubled. While the average check for two guests in the restaurant […] Tags:  Dynamic Pricing ,  food pricing ,  Menu Pricing ,  Price Changes ,  Price Setting , Pricing Strategy ,  Restaurant Pricing   Pricer's Points: New Year’s Resolutions for Pricing 2018 | Strategic Pricing Solutions I resolve to: Set prices according to the value we bring to customers, not according to my costs. Use the rich data I have in my transactions and CRM interactions to better understand my customers’ needs, how they react to prices and offers, how their prices compare to similar customers and situations, the reasons we […] Tags:  Competitor's Pricing ,  Price Negotiations ,  Price Pressures ,  Price Setting ,  Price War ,  Pricing Model ,  Product Pricing Strategy ,  Value Based Pricing   Pricer's Points: Win at Print: Knowledge vs. Price | John Roche So, you have a printing business and you want to make it a big success. What is the best commercial strategy for you to adopt in order to achieve this goal? Let’s bottom-line it for you: in today’s super competitive printing industry, it is all about the price. It is not always about the cheapest price, but it is always about the […] Tags:  Customer Segmentation ,  Price sensitivity , Price Setting ,  Pricing Strategy ,  Segmentation ,  Strategic Pricing Solutions ,  Value Based Pricing   This Week in Pricing > 2/24/18 This Week in Pricing is a collection of pricing focused news, thought leadership , events, jobs and professional education resources for pricers. This Edition is brought to you by: SPOSEA B.V. SPOSEA B.V. drives increased profitability for SAP users by SIMPLIFYING SAP’s Price Data Optimization, Management and Execution. We provide the SAP ecosystem with enterprise-wide […]   Pricing News LinkedIn Group Join over 5,000 of your peers in our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures.   Cartoons and Quotes   “Successful pricing is an art, not a science.”      – John I. Leahy
While such strategies persist in used car showrooms and flea markets, they mostly went out of fashion in the developed world a few hundred years ago when fixed prices came along. Some think it started with department stores — Bennetts in Derby in the 18th century or John Wanamaker’s stores in Philadelphia the next. Others cite Japanese cloth seller Mitsui Takatoshi as the first to introduce fixed single prices. Either way, the notion that every customer pays the same price has become a foundation of economics. It is partly thanks to universal pricing that inflation statistics have become such an important yardstick of activity, so much so that they are the Bank of England’s primary focus. Andy Warhol touched on the single price in 1975 when he wrote: “America started the tradition where the richest consumers buy essentially the same things as the poorest … the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking.” Except that this isn’t quite right. For years, Coca-Cola has experimented with vending machines that change the price depending on the weather. The hotter it is, the more you pay. Dynamic pricing, as economists like to call this, is mostly uncontroversial. Train tickets are more expensive when you’re travelling during peak times. Plane tickets cost less if you book them in advance and stay over the weekend (that usually sorts the tourists from the business travellers). There have long been discounts for children, students or pensioners. Yet personalised pricing, the extreme version of dynamic pricing where you are charged according to your willingness to pay, makes much economic sense. In the end, a price is simply the nexus between supply and demand. You want that bottle of wine more than I do, ergo your level of demand for it is greater, so the laws of economics would imply you should pay more for it. Personalised pricing is fast becoming reality online, where it is relatively easy to single out lucrative customers and discreetly charge them an extra buck. Top Comments Mr R Bloxham I can confirm that prices on Amazon and Ikea are vastly different in the UK, France and Italy.  EnglishRose @Mr R Bloxham  That is another fascinating issue  for those of us who get involved in competition law and economics for a living. Sometimes the price differentials which are currently within the single EU market (although not for long of course…. Brexit etc) might breach the law. There is guidance in an EU vertical guidelines document and later this year a draft geoblocking regulation should come in too at least in the UK until Brexit that is…. LarryC @EnglishRose  @Mr R Bloxham  But then so are the prices in high street shops in those countries: there’s no law that says every retailer has to charge the same prices. In different territories Amazon will source from different suppliers, have different taxes to apply and different costs to cover. Although I’m not an apologist for Amazon, I can’t see why an online merchant shouldn’t be able to judge what the market will bear in different territories just as any other retailer would. roche bentley There’s a popular British owned bar called Winnies in La Cala de Finestrat near Benidorm in Spain. It has a prominent sign near the till… “Prices vary depending on the attitude of the customer.” It must have the right effect ’cause everyone is very pleasant. Read complete article here: Personalised pricing could cost you dear | Comment | The Times .
Why do pricing research? Getting the price of a product or service right is one of the most challenging issues faced by the B2B marketer – Set too low a price and you could miss out on huge potential revenues – Set it too high and you could risk alienating customers and losing market share to the competition Pricing research can significantly reduce the uncertainty and risk involved in pricing strategy Business Advantage offers a ‘toolbox’ of research techniques designed to address a variety of pricing issues faced by companies and help them make better decisions when – – – – Determining the optimum combination of product attributes and price Estimating potential sales and market share Striving for competitive advantage Managing risk in a fluctuating market environment Considering Pricing Research? What do you want to find out? How many pricing points? Business Advantage can help you answer these questions – How will you select the price points to test? What features/functions do you want to include?  Who to interview? Consider your universe/sample – who do you want to talk to? Specific sub-groups you might want to investigate – What level of sub-analysis is required? Where will the sample come from – who will provide it? What sample size will I need? What pricing method should I use? What data collection method is best? – web/telephone (some methods are only suitable for web) What research budget do I have/need? Read complete article here: How to research pricing decisions a presentation from business advantage .
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