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While such strategies persist in used car showrooms and flea markets, they mostly went out of fashion in the developed world a few hundred years ago when fixed prices came along. Some think it started with department stores — Bennetts in Derby in the 18th century or John Wanamaker’s stores in Philadelphia the next. Others cite Japanese cloth seller Mitsui Takatoshi as the first to introduce fixed single prices. Either way, the...
Why do pricing research? Getting the price of a product or service right is one of the most challenging issues faced by the B2B marketer – Set too low a price and you could miss out on huge potential revenues – Set it too high and you could risk alienating customers and losing market share to the competition Pricing research can significantly reduce the uncertainty and risk involved in pricing strategy Business...
Pricing Careers Weekly  is a collection of pricing jobs,  resources,  thought leadership, news and professional development events for pricing professionals. Edition Sponsor: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies...
More than half of all retail promotions are sent to customers who would be content to pay full price. That’s according to a new Revionics-commissioned survey conducted by Forrester Consulting, which found that 52% of retailers’ weekly or monthly promotions go to customers who would happily have paid full price, resulting in lost margins that retailers can ill afford. ... The survey, which questioned consumers in the...
This Week in Pricing   is a recap of the week's best pricing focused news, strategy expert and technology leader's thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and...
Pricing-Careers.com is LIVE - the newest pricing industry resource where exceptional pricing professionals separate themselves from the crowd and recruiters find great candidates with the right the pricing skills and experience they need!  Thousands of companies struggle with their pricing strategy, execution, enforcement, etc… if you are looking for pricing talent you have come to the right place to find...
This Week in Pricing   is a recap of the week's best pricing focused news, strategy expert and technology leader's thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by:    Professional Pricing Society Currently, PPS produces three major annual pricing conferences in Europe and North America. Each conference also...
At some point, every company faces the question of when and how to increase price. For many companies, its an annual exercise. For others, price increases occur many times throughout the year. There are phantom price increases (think of that ½ gallon of orange juice that is now only 59 ounces, but costs the same), hidden price increases (the introduction of airline fees), ‘friendly’ price increases (dear...
Some of the higher performing grocery banners — including Meijer, Publix and Kroger — appeared in the second quartile of retailers in the survey. This quartile had the highest top-of-mind recall and the second-highest financial performance. The group did not perform as well as the top quartile because their price and quality scores were not as strong, but the second group differentiated itself by excelling at secondary preference...
This Week in Pricing   is a recap of the week's best pricing focused news, strategy expert and technology leader's thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by:     Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations...