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NEWS: Pricing Careers Weekly > 3/5/18

Pricing Careers Weekly is a collection of pricing jobs, resources, thought leadership, news and professional development events for pricing professionals.

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Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs - Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more...

 

Featured Jobs

Location: New York City, NY, US

Seniority: Mid-Senior level

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Location: San Jose, CA, US

Seniority: n/a

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Location: San Francisco, CA, US

Seniority: Mid-Senior level

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Events and Resources

 

Seminar: Jump on the roller coaster! Dynamic Pricing with UBER | University of Portsmouth

Seminar: Jump on the roller coaster! Dynamic Pricing with UBER | University of Portsmouth

Date: Wed, 14 March 2018 at 17:00 – 18:30 GMT

Location: University of Portsmouth, Richmond Building, Portsmouth PO1 3DE, United Kingdom

Join us on 14 March to hear from Fred Jones, UBER, Head of Cities, UK and Ireland and Dr Giampaolo Viglia, Reader, University of Portsmouth discuss the new trends in dynamic pricing, and learn how these mechanisms can drive revenue maximisation.

Our regular #BusinessTalk seminars offer the chance to hear speakers from academia and industry share their latest insights into business thinking. They are also an excellent opportunity to network with peers from the local business community. #BusinessTalks are free of charge, are open to everyone and refreshments are provided.

 

Webcast: Pricing Strategy Execution With Certainty 20-March | PPS and Navdeep Sodhi

Date: March 20, 2018

Time: 10:00 am Eastern

Changes in the external environment are inevitable. Companies react by rushing into strategic initiatives to defend revenues or grow profits only to realize that pricing execution is a bottleneck. Whether entering new markets — digital or traditional, major recalls, mergers or acquisitions, large-scale reorganization, or breakthrough technology, companies need be ready for unexpected pricing challenges. Rather than yield price control, companies should inspect and validate their pricing operations prior to launching any major initiative.

We will discuss how price and profit are dependent not only on external causes but also on the company’s internal operations and readiness for any eventuality. We will discuss a step-wise approach AARTI TM to help prepare your pricing operations for successful deployment.

Attendees will learn how to:

  • Assess challenges and perception gaps
  • Analyze the source and size of challenges
  • Recommend a prioritized plan to improve trust and speed to value capture
  • Train key stakeholders to understand shared objectives as well as their own roles and responsibilities to…
  • …Implement with certainty.

 

European Pricing Summit 2018 | Finance iQ

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Date: April 16-18, 2018

Location: TBD in London, England

The advent of disruptive technology, growth of e-commerce and increasing competition from global markets are just a few of the reasons why leading companies are spending time and money to develop a pricing strategy that works.

Many pricing leaders are wondering what direction to take their pricing strategy in and want to benchmark with other organisations to decide what is the most profitable option. But KPIs and pricing models are almost always confidential, and the majority of organisations are unwilling to disclose the facts and figures that the industry needs. The industry has a dilemma where practitioners want to have insights on new developments in strategies, but they are usually subject to commercial secret.

Given this situation, IQPC will be launching a limited-access, confidential mentoring panel as part of our European Pricing and Commercial Excellence Summit to enable our clients to obtain first-hand tips from our mentors to assist them in creating the most profitable pricing strategy.

 

29th Annual Spring Pricing Workshops & Conference | PPS

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Date: May 1-4, 2018

Location: Loews Chicago O’Hare Rosemont Hotel in Chicago, IL

We are excited to announce we’ll be in Chicago, IL for our 29th Annual Spring Pricing Workshops & Conference May 1-4, 2018!

You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 23rd).

 

Certification: Change Agent in Pricing (CAP™)

Certification: Change Agent in Pricing (CAP™)

The CAP™ certification is a one-day or two-day formal certification program on the change management and the change leadership processes related to value and pricing projects. During this program, participants will learn: To recognize the need for change leadership in pricing projects. To design a powerful change management toolbox for their pricing projects.

 

Book: 8 Keys to Price Optimization

Summary:

Price optimization enables companies to move beyond cost-plus pricing and determine the range of prices that could be charged for a variety of customers and products. Price optimization can increase current operating income by 1 to 4% of sales, which in many cases will translate into a 20 to 50% increase in operating income.

The most sophisticated optimization models available utilize highly sophisticated statistical tools and often, big data. You can buy pricing software that uses those sophisticated tools to help increase your profits. However, that pricing software can be expensive.

The good news is that you can improve your profitability with somewhat simpler tools and using smaller data sets. This e-book will help you get started.

 

VIDEO: How To Build The Ultimate Professional Resume: Video Tutorial and Template | Andrew LaCivita

Join career expert and award-winning author Andrew LaCivita as he teaches you exactly how to write a resume that gets you noticed. Check out how to build the ultimate professional resume: video tutorial and template!

Watch video here:

How To Build The Ultimate Professional Resume: Video Tutorial and Template - YouTube.

 

PAPER: Pricing ROI, Pricing Capabilities and Firm Performance | Journal of Revenue and Pricing Management

ABSTRACT

Pricing is not only an important activity but frequently also a very important expense for industrial companies. In this short article we examine whether an improvement in measuring the return from pricing (pricing return on investment (ROI)) leads to an improvement in pricing capabilities and firm profits. The answer to this question is not trivial: performance measurement is costly and could, at least in theory, reduce performance. We survey 166 marketing and pricing managers from business-to-business companies globally and find that the effectiveness of pricing ROI measurement is positively related to firm performance only if pricing capabilities are well developed. This article offers two contributions: it explores the concept of pricing ROI, and it documents a positive link between pricing ROI and firm performance. To the ongoing debate on antecedents of pricing capabilities this research thus adds a further, so-far unexplored, perspective.

 

Pricing News & Discussion

Pricer’s Points: Is dynamic pricing good for restaurants and hotels? | Linchi Kwok

Pricer’s Points: Is dynamic pricing good for restaurants and hotels? | Linchi Kwok

According to the theories in classical economics, an equilibrium price of a product will be reached in a free market when supplies meet demands. When supplies remain stable, an increase in demands will result in a higher selling price for the product. Restaurants and hotels offer service products that are perishable in nature (e.g., restaurant […]

 

 

Price watchdog targets rising health costs | SWI

Price watchdog targets rising health costs | SWI

The growing expenses related to healthcare in Switzerland is a major concern for the price watchdog, who has called for more transparency in the sector. Speaking at the annual media conference of the federal cost oversight officeexternal link in Bern on Friday, Stefan Meierhans unveiled a new websiteexternal link outlining the cost of 20 common […]

 

 

 

How TodayTix Is Changing The Way Millennials Get Theater Tickets | Popdust

How TodayTix Is Changing The Way Millennials Get Theater Tickets | Popdust

TodayTix even offers last minute discounts and exclusive lotteries for the most sought after (and expensive) shows in nine major cities around the US. They also have full price tickets available anywhere from same-day to more than a month in advance for all the top productions on (and off) Broadway and across the States. Since […]

 

 

 
Customer complaints about skyrocketing electric bills prompt state review | BDN Maine

Customer complaints about skyrocketing electric bills prompt state review | BDN Maine

“I’ve never ever had a bill over $150, and that was [with] electric heat in the dead of winter,” Jacob Johnson of Tenants Harbor wrote in a Feb. 15 post on the Midcoast Message Board Facebook page. He said his CMP bill had more than doubled to $367 a month. The PUC receives complaints every […]

 

 

Is personalized pricing the future of shopping? [Video] | Chicago Booth Review

Is personalized pricing the future of shopping? [Video] | Chicago Booth Review

Many of us have noticed that marketing is getting more personal—but can companies target us on an individual level, not only with messaging but also with pricing? And if they can, would it be unfair to charge two people different prices based on their personal data? Or would personalized pricing mean a greater pool of […]

 

 

Toilet Paper Shortage Strikes Taiwan Amid Pricing Panic | The New York Times

Toilet Paper Shortage Strikes Taiwan Amid Pricing Panic | The New York Times

TAIPEI, Taiwan — Across Taiwan’s major cities, consumers are in a near panic over a shortage of one of modern life’s basic necessities: toilet paper. From Taipei in the north to Tainan in the south, retailers are having difficulty keeping it on their shelves, as reports of imminent price increases have sent consumers rushing to […]

 

 

Airlines’ Latest Sneaky Trick: Charging Passengers According to Who They Are, Not Where They’re Flying | Inc.com

Airlines’ Latest Sneaky Trick: Charging Passengers According to Who They Are, Not Where They’re Flying | Inc.com

Yes, even more than they do now, if you’re flying in economy. You see, the airlines have realized that technology can personalize so much. So, as Travel Weekly reports, they’re looking at so-called dynamic pricing and wondering whether to take it to personalized extremes. The idea is to use tech that personally identifies everyone who comes […]

 
 

 

Man goes on a $1,635 Uber ride through several states | WCPO Cincinnati, OH

Man goes on a $1,635 Uber ride through several states | WCPO Cincinnati, OH

According to the NJ.com report, Bachman passed out in the passenger seat of a 2011 Honda Odyssey, hours into his costly journey home. When he awakened, instead of just getting out and be stranded in the middle of no where, he decided to keep going. “I just woke up,” Bachman told NJ.com. “And I’m thinking, ‘Why the […]

 

 

Pricing News LinkedIn Group

Join over 5,000 of your peers in our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures.

 

Cartoons and Quotes

 

“Pricing is the moment of truth – all of marketing strategy comes to focus on the pricing decision.”

     – Raymond Corey