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More than half of all retail promotions are sent to customers who would be content to pay full price. That’s according to a new Revionics-commissioned survey conducted by Forrester Consulting, which found that 52% of retailers’ weekly or monthly promotions go to customers who would happily have paid full price, resulting in lost margins that retailers can ill afford. ... The survey, which questioned consumers in the...
Some of the higher performing grocery banners — including Meijer, Publix and Kroger — appeared in the second quartile of retailers in the survey. This quartile had the highest top-of-mind recall and the second-highest financial performance. The group did not perform as well as the top quartile because their price and quality scores were not as strong, but the second group differentiated itself by excelling at secondary preference...
Our examination of advertised prices shows that community-owned fiber-to-the-home (FTTH) networks in the nited States generally charge less for entry-level broadband service than do competing private providers, and don’t use initial low “teaser” rates that sharply rise months later. We also found that Comcast varies its pricing by region. Our study was constrained by the lack of standardization in Internet service offerings...